‘Meri Mati Mera Desh’ campaign

PM Modi announced the ‘Meri Mati Mera Desh’ campaign for Independence Day

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‘Meri Mati Mera Desh’ campaign Recently, the GOI announced the launch of the “Meri Mati Mera Desh” campaign to honour the martyred bravehearts of the country. During the campaign of “Meri Mati Mera Desh”, an Amrit Kalash Yatra will also be taken out, which will reach Delhi, carrying the soil in 7,500 Kalash from villages and various corners of the country. This yatra will also carry plants from various parts of the country. An ‘Amrit Vatika’ will be built close to the National War Memorial from these 7,500 Kalash of soil and plants.

‘Meri Mati Mera Desh’ campaign

PM Modi during the last edition of his  Mann Ki Baat programme announced through Meri Mati Mera Desh, they are paying respect to the brave freedom fighters and heroic women who participated in the freedom struggle. Information and Broadcasting Secretary Apruva Chandra told the media the programme will be launched on the 9th of this month and will continue till the 30th of August. It will be started in 2021 from Gujarat and under this campaign, more than two lakh programs have been organized across the country. This programme contains the dedication of Shilaphalakam, Panch Pran Pledge, Vasudha Vandan, honouring Martyrs and Flag hoisting with the National Anthem. Secretary Youth Affairs Meeta Rajivlochan said, to ensure mass participation in this campaign on a large scale, a portal merimaatimeradesh.gov.in

Mann ki Baat-‘Meri Mati Mera Desh’ campaign

What is Meri Mati Mera Desh campaign?

Meri Maati Mera Desh’s campaign will be launched to honour our martyred braveheart men and women.

Which campaign has been started by Indian Government on the 75th Independence Day?

The government of India also started a campaign Har Ghar Tiranga ( transl. Tiranga at each house) under the auspices of ‘Azadi Ka Amrit Mahotsav’ to endorse people to bring the flag home and hoist it to mark the 75th year of India’s independence.

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